Making sure your business website is accessible has always been important. In 2024, businesses who do not take proactive steps to ensure their websites are accessible are more at risk than ever before to lawsuits and loss of potential income.
Why does website accessibility matter for my business in 2024?
ADA compliance
Online ADA compliance continues to be a legal requirement for nearly all businesses that serve the public. Though enforcement of these laws has been inconsistent over the last several years, what we do know is that web accessibility-related lawsuits will only continue to increase.
Search Engine Optimization
Your business should care about website accessibility because Google cares about it. Businesses in 2024 cannot afford to be taking unnecessary hits to their search ranking due to fixable accessibility issues.
Building a more inclusive web
If your business has a commitment to DEI, web accessibility should be a top priority. Having a website that isn’t usable by people with disabilities is a major negative mark against diversity, equity and inclusion.
Reaching more potential customers
Some are referring to Baby Boomers as the first generation of “digital seniors.” Winning business from this older demographic is essential to the success of most products and services. Moreover, approximately 54 million Americans have a disability. Ensuring your website is accessible is a smart business decision.
Website Artificial Intelligence Optimization (AIO)
With AI-driven search platforms now dominating the market, artificial intelligence regularly “reads” and interacts with your website content. AI experiences your website in a way similar to how assistive technologies do. As a result, the business value of WCAG compliance is growing exponentially. Website accessibility is now essential to effectively reaching ALL of your audience, everywhere, regardless of the device they are on.
